Written by Charlie Dunne, June 2021
Rowing Blazers Summer 2021 campaign featured the new watches brought out as part of its collaboration with Seiko.
The relationship with Seiko and Rowing Blazers developed in 2017 when the founder, Jack Carlson, was connected to the brand via a longtime friend. “Eric Wind introduced me to the Seiko team right around the time the Rowing Blazers launched. We just kept in touch over the years and Eric Hofmann and Munehisa Shibasaki of Seiko USA reached out in 2019 about doing a collaboration,” says Jack Carlson, founder, Rowing Blazers. “It’s our debut on the watch scene, and it’s kind of a dream because I’ve loved Seiko as a brand for a long time,” he says.
A staple design seen in the brand’s apparels and accessories, the zig-zag pattern is found on the ties, socks, collars and even on the floor of the Rowing Blazers’ SoHo boutique.
While the special edition’s bezel could easily be the most eye-catching aspect, the Zig-Zag distinguishes itself as the most dynamic. The stainless steel bracelet gives it centerstage and also lends itself to blend in amongst louder colors, the most patterned ensemble, or simply the classic navy trousers and white oxford.
On its nylon strap, the watch appears to be a completely different version of itself on its bracelet. And no, that’s not “rainbow”. It’s the brand’s signature “croquet” stripe. With so much color, the harmony between the bezel and strap is a bit perplexing. A collage of this magnitude is a “playful” license both parties are afforded. As far as lollipop seconds hand, a tad bit of personality is added on for good measure. To top it all off, the bi-lingual date wheel features black text for the weekdays, a turquoise Saturday, and a red Sunday to let you know the party is winding down. Being a bonafide sports watch, the Seiko 5 doesn’t require delicacy in the slightest bit. It’s perfectly acceptable to put both brand names to the test by either going as far down as 100m, or vigorously rowing on the surface.
Movement: 4R36 (Automatic)
Dial & Case: Unidirectional bezel; LumiBrite hands & indexs; 42.5mm stainless steel; water-resistant up to 10 bar
Bracelet: Three-fold clasp w/ secure lock; push button release
