Robert Thomas “R.T.” Custer is a serial entrepreneur passionate about building a legacy with his products and services. He lives and works by the maxim “plant trees under whose shade you’ll never sit” and is relentless in his pursuit of the American Dream. He values respect, integrity, empathy, freedom, and wealth and ties these principles into everything he does.

R.T.’s story begins on a Christmas Tree Farm in Pennsylvania. He grew up a 4th generation entrepreneur and farmer. He believes in nurture over nature because he was influenced to be an entrepreneur by helping his family build a legacy planting trees on the farm.

In 2014, R.T. started Vortic Watch Company with his business partner, Tyler Wolfe. Together they pursued the idea they had in college at Penn State: a wristwatch completely built in the United States. Their signature product, The American Artisan Series, features antique American pocket watches that have been salvaged, restored, and preserved inside one-of-a-kind wristwatches. With the introduction of their new brand, Colorado Watch Company, they've expanded their repertoire to include the production of automatic wristwatches on a larger scale. Rooted in a mission to create high-quality American-made products, Vortic and Colorado Watch Company epitomizes precision, heritage, and innovation in the world of timekeeping.

R.T. is a father of two boys, Sawyer and Wesley, and a devoted partner to wife, Lindsay. They currently reside in Northern Colorado, and enjoy traveling the world together.