Heuer’s deep connection with motorsports grew from decades of innovation in sports timing. For years, the brand took center stage at major racing events, even accompanying rally drivers in their races. This remarkable Heuer Auto-Rallye originates from the heart of that thrilling era, designed with a back-plate for mounting directly on a rally car’s dashboard. An extraordinary collectible from the golden age of 1960s racing! 

The final versions of the metal-cased Auto-Rallye (Reference 502.701), introduced circa 1967, used a thicker case and a Valjoux 7710 movement. This thicker case was the same profile as the cases used by the Master Time, Monte Carlo, Sebring and Super Autavia dashboard timers in this period.

The Master Time, Monte Carlo and Sebring dashboard timers moved to plastic cases circa 1976 and continued in production into the mid-1980s. The Auto-Rallye was never offered in a plastic case and made its last appearance in a Heuer catalog circa 1973.

Donated by Owen Berger of White Whale Watches

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